Challenge: We do not trust our web analytics data and cannot make data-driven decisions.
Solution: Cases often arise where variables and historical measurement strategies and tracking becomes outdated. Utilizing tools like Observepoint or the Adobe HealthDashboard we can perform an audit to help resuscitate your data to bring it back to full health ensuring data quality.
Challenge: Analytics is always an after-thought and we need help with ongoing tag management operations.
Solution: Often times web or mobile app product feature updates or new releases focus primarily on front end development requirements without fully adding the necessary tagging requirements to support analytics. We can help provide strategies and processes to keep your teams involved in the analytics process, steps, and phases to ensure the end result is tagged and reporting successfully.
Challenge: Our executive team needs easy-to-understand dashboards to be able to monitor our digital performance.
Solution: Design data export and ETL approaches using analytics tools utilizing a data lake or data warehouse to join with other data sources. Design reporting visuals tailored to specific audiences.
Challenge: We need help identifying how our website drives customer engagement.
Solution: Tag website with consistent content taxonomy and user-level tracking. Export and run engagement scoring models to understand the weight of content attributes in driving users towards performing specific action.
Challenge: How do we know what marketing channels are really driving revenue?
Solution: BrightSide Analytics can provide you with a Marketing Channel audit that includes a 360 degree view of your Marketing Channel traffic acquisition for all Paid, Earned, and Owned traffic using multi-touch attribution strategies.
Challenge: Our website is built on Single Page Application technology and tracking web behavior has been difficult.
Solution: Review technical environment, create improved tag management rules to fire custom event trigger approach that your existing tag manager can use as page views and click events.
Challenge: Data is everywhere, but it is failing to tell the story it should be able to tell.
Solution: Listen to stakeholders, Gather requirements, engineer platform, implement pipelines, model semantics, and deliver beautiful reporting as foundation of a democratized citizen analyst culture.
Challenge: What content on our site is influencing conversions?
Solution: Our content attribution modeling approach identifies what content is driving a given KPI based on your site tags. Pages, blogs, topics, and any other content category you have defined are assigned values that estimate the overall impact the category is having on any KPI you define.
Challenge: Making impactful changes to the site takes weeks and we make long lasting UX changes based on hunches instead of data.
Solution: Implement iterative A/B and multivariate tests quickly to learn what works best and quantify lift.
Challenge: We have multiple marketing teams requesting marketing pixels that we do not have bandwidth to cover.
Solution: Review existing governance process and company culture to design a standard media pixel intake process to execute using a fast-turnaround tag implementation support team.